WHY IS CUSTOM PACKAGING IS IMPORTANT?
Unlock Brand Potential: Why Investing in Outstanding Packaging is Essential for Success!
Customers tend to rate custom packaging more favorably than non-custom packaging for several reasons:
1. Brand Perception: Custom packaging often elevates the perceived value and professionalism of a brand. When customers see effort put into packaging, they often associate the brand with quality and attention to detail.
2. Unboxing Experience: With the rise of unboxing videos and the emphasis on user experience, custom packaging can turn a simple product opening into a memorable event, fostering positive emotions towards the brand.
3. Personal Touch: Custom packaging can convey a sense of personalization and care, making customers feel more valued.
4. Environmental Considerations: Brands that use eco-friendly custom packaging can appeal to environmentally-conscious consumers, earning them higher ratings for sustainability.
5. Protection and Practicality: Custom packaging is often designed specifically for the product, which can mean better protection during transit and a more practical design for storage or display.
6. Informational Content: Custom packages often incorporate important product details, instructions, or brand stories, making it easier for customers to connect with the brand and product.
Conversely, non-custom packaging may be seen as generic, less memorable, or even wasteful. However, it can be perceived as more cost-effective, which might be preferable for some budget-conscious consumers or for products where packaging holds minimal importance.
It's essential to note that while custom packaging often receives higher ratings in terms of customer experience and brand perception, it's also crucial for businesses to consider the costs, environmental impacts, and practicalities involved in their packaging decisions.
PAPERBOARD BOXES
Paperboard boxes, durable yet featherlight, are foldable cartons that flatten for storage. With some creativity, they can be tailored for unique designs, offering a personalized touch to your packaging. Numerous varieties of these boxes are available for selection.
FLEXIBLE PACKAGING
Often known as pouches or plastic bags, these flexible plastic film fabrics are prevalent in the Saint Louis, MO, and wider Midwest market. Commonly used for packaging food items, flowers, chemicals, and publications, why are poly bags the go-to? In the Midwest's bustling eCommerce scene, their lightweight nature cuts down on shipping expenses, and their adaptability ensures they fit products of various dimensions. An ideal choice for businesses with diverse product sizes!
CORRUGATED BOXES
Commonly termed as cardboard, corrugated boxes are the go-to packaging for products like shoes, electronics, and home goods. They are the primary choice for transport packaging, with around 95% of North American consumer goods shipped in them.
RIGID BOXES
Branded packaging like rigid boxes is favored by prestigious brands. Known to house items like luxury jewelry, designer shoes, and high-end tech products, these boxes exude exclusivity. Rigid boxes are crafted from densely compacted paperboard, boasting a thickness quadruple that of regular paperboard, and are non-collapsible, driving up their cost and shipping price. For emerging eCommerce ventures in the luxury space, investing in rigid boxes might be a future goal to enhance brand perception!
ENVELOPES AND MAILERS
Shipping numerous products, especially in regions like Saint Louis, MO, and the broader Midwest? Opt for envelopes and bubble mailers. These cost-effective packaging choices can be tailored with your brand's colors and logo, with various designs to suit your requirements—like rigid card-backed versions that prevent bending or peel-and-seal varieties ensuring enhanced security. Bubble mailers particularly safeguard delicate items, eliminating the need for bulky boxes and interior padding like peanuts or air bags.
PAPER BAGS
"Paper over plastic?" Paper stands out for its affordability, versatility, and ease of customization. It's no wonder paper bags have been the choice for packaging and a mainstay in grocery stores. Furthermore, with a growing eco-conscious audience, paper's environmental edge allows businesses to showcase their green commitment.
POUCHES
Often known as pouches or plastic bags, these flexible plastic film fabrics are prevalent in the Saint Louis, MO, and wider Midwest market. Commonly used for packaging food items, flowers, chemicals, and publications, why are poly bags the go-to? In the Midwest's bustling eCommerce scene, their lightweight nature cuts down on shipping expenses, and their adaptability ensures they fit products of various dimensions. An ideal choice for businesses with diverse product sizes!
PLASTIC
For eCommerce retailers, especially in the Saint Louis, MO, and broader Midwest area, plastic boxes emerge as a top choice. These boxes, often stronger than paperboard counterparts, are adept at maintaining food quality and minimizing contamination when sealed airtight. Their lightweight and flexible nature, paired with the option to add a decorative film or coating, make them appealing. Contrary to some perceptions, businesses in the Midwest appreciate plastic boxes for their cost-efficiency and recyclability. There's a diverse array of plastic packaging variations available to suit different shipping needs.
JUTE or BURLAP
Often referred to as burlap, Jute stands out in regions like Saint Louis, MO, and the greater Midwest as a favorite among eco-friendly brands due to its 100% biodegradable and recyclable nature. Comparable to cotton in its ability to be printed and dyed, jute offers a cost-effective alternative. Though not perceived as luxurious as cotton, its robustness makes it resilient to wear and tear. Nowadays, jute's versatility shines through in packaging agricultural items like coffee beans and bespoke personal care goods like artisanal soaps.